About the program
Advanced Program in Digital Product Management (DPM) by IIM Udaipur is an 8 – month executive program designed for professionals keen to transition into a product manager role in the digital world. Professionals with at least two years of experience in product management or five years in business are the ideal candidates. The program enables participants to learn cutting-edge curriculum from the expert faculty of IIM Udaipur and intellectually engage with their peers in a collaborative, supportive, and thriving academic environment. The high-impact format of the program is perfect for creating product managers who can produce and manage digital products of the future. A carefully designed immersion program will allow participants to network with the faculty of IIM Udaipur and their peers.
Cutting-edge Curriculum
Designed by a panel of expert faculty at IIM Udaipur, this curriculum has been vetted by the industry and includes topics central to modern product management practices and frameworks.
Foundational Modules
M1: Fundamentals of Marketing Management
- Introduction to Marketing
- Market Environment
- Competition
- Consumer Behaviour & Segmentation
- Brand Management
- Promotion
- Distribution
M2: Fundamentals of Analytics
- Probability
- Regression & A/B Testing
- Statistical Machine Learning
- Classification and Regression Trees (CART)
- Random Forest
- Clustering
- Unsupervised Learning
Learning Outcomes – Foundational Modules: The foundational modules in Marketing and Analytics help participants appreciate the big picture in business and understand how Marketing and related functions operate in an organisation. Analytics prepares the participants to deal with large and complex datasets,
which need to be analysed in the context of the business requirements.
Transitional Modules
M3: Concept of Agile & Design Thinking
- What & Why of Agile
- Principles & Applications in Business Context
- Agile mindset & framework
- Incremental Development & Continuous Integration.
- Introduction to Design Thinking, Principles & Applications
- Design Thinking Approach to Problem-Solving
- Understanding Design Thinking through Cases/Practices encompassing its 5-Step Framework
M4: Platform Business Model & Strategy
- Introduction to Platform business
- Platform Value Creation
- Platform Design
- Platform Ignition
- Platform Governance
- Platform Value Appropriation
- Platform Competition
Learning Outcomes – Transitional Modules: Agile, Design Thinking, and Multisided Platform Business Models enable the participants to understand the impact of speed, scale, and technology and develop their perspectives on managing scenarios in a fast-changing context. Agile helps participants understand how activities and processes can be managed in a changing business context. Design Thinking provides a framework to approach a solution for a new or unprecedented scenario, and the Multisided Platform Business model introduces participants to platform business models and the role of a product manager within that.
Strategic Modules
M5: Digital Product Management
- Introduction to DPM
- Product strategy
- Product discovery
- Product design
- Product planning and execution
- GTM components
- Product data and analytics
M6: Marketing Analytics
- Product Segmentation
- Brand Positioning
- New Concept Testing
- Market Basket Analysis
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Text Mining
Learning Outcomes – Strategic Modules: Having understood concepts such as product management, data, and speed-of-change, the advanced modules get deeper into how capabilities can be developed to thrive as a product manager. Participants will learn how to conceptualise a value proposition and exploit business value from patterns that emerge through data. Participants will also learn to appreciate the big picture and develop capabilities in product management to equip them to deal with business challenges.
Capstone Project
The Capstone project will enable participants to apply their learnings to a real-world business problem, and will be mentored by IIM Udaipur faculty.
Transformative Pedagogy:
DPM is delivered in a high-impact format that is well-suited to create product managers of a digital tomorrow.
- 8 – month executive program comprising best-in-class content, case studies, quizzes and assignments
- 120 hours of interactive online sessions by IIMU faculty
- Immersive Learning Experience through campus visits at IIM Udaipur.
This program is for you if you are
- A professional working in marketing, sales, advertising, project management, or retail who is considering moving into the product side of the business.
- Currently working as a product manager and looking to enhance your skills and knowledge to thrive in the digital era.
- An entrepreneur who wants to build and scale world-class products.
- A technology professional working on prototypes interested in transitioning to a product management role.
Eligibility
- Bachelors/Master’s Degree with a minimum of 50% marks
- Applicant Should have
- Minimum two years of experience in product management functions or
- Minimum five years of experience across any domain or function
Prior knowledge of products or customer management and/or statistics is desirable.
Aspirants can apply for exemption from eligibility criteria by submitting a request along with SOP (Statement of Purpose) to the selection committee.
Alumni Benefits:
- IIMU Email upon course commencement
- Special Alumni Discounts on IIM Udaipur executive programmes
- Exclusive invitation to selected events hosted by the Institution
- Subscription to IIMU Newsletter
Become a 360° Product Expert.
On successful completion of this program, you will be able to:
- Discover the right framework for effective product-market fit
- Develop an agile product mindset
- Build Insights, spearhead product development and positioning
- Identify unmet customer needs and design experiences to meet the same
- Create disruptive products and business models
- Leverage data to craft outcome-driven product strategy
- Act as a robust collaborator among multiple stakeholders
- Ascend to leadership roles with new-age expertise
Target audience:
Industry practitioners at a middle management or senior management level, preferably in the roles of brand and product management or market research. This program would also be useful for advertising or public relations professionals who are keen to understand the significance of a cultural perspective in the domain of marketing and branding.
Broadly, practitioners who manage and shape brands, particularly in the B2C contexts, would benefit by understanding how culture can be a powerful force towards crafting strong brands.
Application:
Interested & eligible candidates may apply online using the link in the “Apply now” column and make the payment.
Acceptance of applications:
All the applications received till the last date will be evaluated by a faculty panel and the candidates who are found eligible will be intimated via email by ExEd office.
If a candidate is not selected, the amount paid by such candidate will be refunded in due course by the Institute.
Program dates:
Start Date: February 2025
End Date: November 2025
Last date for application:
January 2025
Program fee:
INR. 2,00,000 + GST@18%
Corporate/group discounts:
Any company sponsoring three or more candidates will be given a corporate discount based on the number of participants sponsored for that program.
For further details, please get in touch with the ExEd office.
PROGRAM FACULTY
Arun C.R.
Program Director
Prof. Arun C. R. is Associate Professor of Practice in Operations Management, Quantitative Methods, and Information Systems at IIM Udaipur.
Areas of expertise: Consulting, Solution development, Team build/expansion, Global capability centers and Outsourcing
- Arun has ~16 years of diverse corporate experience, collaborating with companies such as KPMG, Ernst & Young, Infosys, Wipro, and IBM.
- He has worked with global (US, Europe, and Australia) and Indian clients across industries (such as financial services, pharmaceuticals, and telecom), spanning front-, middle- and back-office functions.
- At IIMU, he teaches Digital technologies and Consulting courses for students of the 2-year MBA program and EMBA.
- His current research interests include emerging technologies (e.g., Blockchain, AI) and governance of information systems. He has published in peer-reviewed journals and presented papers at several conferences.
- Arun is a double postgraduate – in Systems Management from SPJIMR (Mumbai) and a Master of Information Technology from Pamplin College of Business (Virginia Tech). He is also pursuing his doctoral studies at XLRI, Jamshedpur.
Testimonials
“I am thrilled with the ‘Digital Product Management’ course! The Professors’ guidance was excellent, making it an invaluable learning experience. Thank you for this enriching opportunity!”
“One key take-away for me from this program is what a structured approach and the understanding of basics can help you develop. Because without that even if you know how the business is going to work, it is very difficult to build it and scale it to a level. This has been one of my best learnings from this program”
“This program helped me to further add value to my product-oriented career in the BFSI domain, elevate to leadership roles and be at the centre of leading a team in my organisation. In addition to that, I was living my moment of learning from top educators and in an institution like IIM.”
“Two of the modules I really liked were Introduction to Design Thinking, and the Product Management course itself – Digital Product Management. The Design Thinking course forces you to unlearn and relearn something new in a different way. I’ve started to apply it in my day-to-day work, and I am seeing the benefits.”
Sample Certificate
